I’ve long been a fan of the ketogenic, or keto, diet. I’ve been on this low-carb, high-fat eating plan for years. And it really works for me.

The main thrust behind it is to slash carbohydrate intake and substitute it with fat, which puts the body in a metabolic state known as ketosis.

When you put in fewer carbs, the body starts to look for an alternative fuel source. In ketosis, the liver converts fat into ketones, which are molecules that serve as an energy source for the brain and body. By relying on ketones instead of glucose (derived from carbohydrates), the body becomes more efficient at burning fat.

There are countless health benefits, including weight control, improved insulin sensitivity, reduced inflammation, and better blood lipid profiles.

But besides the health benefits, I find there are other important advantages of this eating regime, which help me in my role as a CEO of a global organisation.

Limiting carb intake and relying on fat as the main fuel source, I find better cognitive function, higher energy levels and, therefore, increased productivity while in ketosis – all critical for the long work hours across multiple time zones.

Plus, I feel fuller for longer periods, which helps to stop snacking or overeating – great for helping me stay focused on my work without being distracted by frequent meals or food cravings.

The keto diet has become increasingly popular in recent years as more and more people seek out the benefits.

Joe Rogan, the hugely influential podcast host and comedian, frequently mentions his adoption of the keto diet and discusses its benefits in multiple episodes of his podcast.

Tim Ferriss, the author, entrepreneur, and podcaster, has also written about his experiences and discussed the potential benefits of ketosis in some of his books and podcast episodes.

The same goes for Dave Asprey, the founder of Bulletproof, a company known for its Bulletproof Coffee and other products.

LeBron James, Halle Berry and Kim Kardashian are also advocates of keto.

Have you tried it yet? What do you think of it? Is it easy? Or do you find it restrictive? Does it fit into your lifestyle? 

Of course, it’s not for everyone, no diet is… but for me, it suits and has proven to be majorly beneficial. No chance I’ll go back to a typical Western diet in which most energy comes from simple carbs.